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  • Kevin Lamar

    The Mistake: We didn’t do enough market research. When SoftScience started up, we were targeting the podiatric market, people with plantar fasciitis...

  • Jennifer Breithaupt

    The Mistake: I believed if you worked hard and had a great attitude, things would just happen for you. Early on, things worked out that way, so I...

  • PROMOTED

    Candice Crane joins Walser Automotive as CTO

    Ms. Crane has accepted the chief talent officer role with Walser Automotive. Recently she was the VP of dealer solutions at Hireology. She has extensive experience in... Read More


  • Stephanie Newby

    The Mistake: The mistake was misunderstanding how important it is to put a communications strategy in place and to be deliberate about using the word...

  • Landy Labadie

    The Mistake: I wish I had known [at the beginning of my career] that yes, the guest is important, but your team is more important. I’ve noticed times...

  • Sloane Wendell

    The Mistake: My mistake was settling for less. Before leaving corporate America, I accepted a position as a program manager for several projects at a...

  • Bob Elfanbaum

    The Mistake: Not having a leadership plan in place that accounted for rapid growth. Our company really started in 1999 as a dot-com when rapid growth...

  • Daniel Levitt

    The Mistake: I learned from direct experience that raising money is a very difficult thing for some entrepreneurs. They come up with an idea and go...