
Denise White
Founder and CEOEAG Sports Management
The Mistake: Being too trusting. More than 10 years ago, I hired a woman who had no experience; I wanted to promote and elevate women in the business...
Even born leaders have learning curves. In this feature, local insiders share their wisdom and talk about mistakes that shaped their business philosophy.
The Mistake: The biggest mistake I’ve made is taking off my comfortable hat. What I mean is, I’ve sort of made a career out of being myself. That’s...
The Mistake: Being too trusting. More than 10 years ago, I hired a woman who had no experience; I wanted to promote and elevate women in the business...
The Mistake My mistake was trying to do it all myself and taking on too much. This happened earlier in my career, when I was working as an engineer...
The Mistake: I became a CEO before I was ready to lead. I was very lucky in my early career to have the opportunity to start a company when I was 28...
The Mistake: We didn’t do enough market research. When SoftScience started up, we were targeting the podiatric market, people with plantar fasciitis...
The Mistake: I believed if you worked hard and had a great attitude, things would just happen for you. Early on, things worked out that way, so I...
The Mistake: The mistake was misunderstanding how important it is to put a communications strategy in place and to be deliberate about using the word...
The Mistake: I wish I had known [at the beginning of my career] that yes, the guest is important, but your team is more important. I’ve noticed times...
The Mistake: Focusing solely on the bottom line. In the many roles that I played over the course of my career — legal counsel, business leader,...
The Mistake: The mistake we made was that we totally ignored the culture of a company we took over. When I look back at my career, I had the...